You can now create your own personalised "Be like Bill" meme to subtly tell your friends off.
“Be like Bill” drawings have been popping up on Facebook with charming advice that is simple and funny.
But you can now use a meme generator to create "Be like (insert any name here)" versions to share.
You can only control the name and the pronoun that is used - though "he" and "she" often get mixed up.
Random messages appear so it may take a few attempts to get the one you want to share.
However, there has been a bit of a backlash against well-meaning Bill, so don't be surprised if someone takes a dig at you for trying to be too clever.
The original "Be like Bill" memes were created by Eugeni Croituru, who describes himself as an internet entrepreneur, along with colleague Debabrata Nath.
"Be like Bill" has become so popular around the world that there's now a "Be like Jose" for Spanish-speaking countries. In Arabic, he is "Bilal" or "Bashir".
"The idea is very simple. 'Bill' can be anyone who is smart and has common sense and doesn't do annoying things," Croituru told the BBC.
"You'll also notice Bill can be someone who makes fun of himself and jokes about others too occasionally," he said.