The celebrity dancer and choreographer met with Prime Minister Jacinda Ardern on Friday, to discuss her plans for the six-month long expo.
Ardern said Goebel's plans were "spectacular" and would do the country proud. Her programme was made to reflect themes of caring for people and the environment, with a focus on youth and sustainability.
In a statement, Goebel said her new role was "an honour" and she was using it as a chance to work with artists from different fields.
"We will showcase New Zealand's finest talent from music, dance, drama, street art and show the world what makes us special.
Culture and heart will be at the forefront of our programme and all the other things us Kiwis take pride in."
Manatū Taonga, the Ministry of Culture and Heritage, was funding her position.
The Government has allocated $53 million to build a New Zealand pavilion at the World Expo in Dubai. The aim of the programme is to promote New Zealand business.