Cupcake calorie counter

Google removes cupcake calorie counter from Maps

It follows what the search giant described as "strong user feedback" with many criticizing the feature as patronizing, shaming and a possible trigger for eating disorders.

The pink cupcake calorie counter was also lambasted as being unscientific.

It will be removed by the end of the day, Google has confirmed.

The experimental feature was rolled out on the iOS version of Google Maps, beneath walking directions.

It told people how many calories they would burn if they walked and what that was in terms of cupcakes.