The Chinese company already dominates the consumer market for drones.
The Osmo Action uses image-stabilisation software to smooth out its video, rather than using the electronic motors found in the Osmo Pocket and other handheld gimbals.
This mirrors the approach of GoPro's Hero 7 Black. But DJI's model has the advantage of a colour front-screen.
The 1.4in display should help frame selfie photos and videos, while its rear 2.25in touchscreen is also slightly larger than that of the GoPro.
Otherwise the devices are closely matched, both offering: