Toy maker Mattel's latest invention is a digitally rendered interactive Barbie -- called the Hello Barbie Hologram -- and it's hitting stores in late fall this year. The toy will be priced at under $300, the company says.
It was unveiled at the Toy Industry Association's annual fair in New York this weekend, and Mattel said the hologram on display is "just a glimpse" of what the final product will be.
