Jersey sponsor cover up

Sonny Bill Williams' jersey sponsor cover up attracts international attention

The rugby superstar, who gave no warning of his actions as he appeared off the Blues bench last Saturday, is yet to explain his stance but if his intention was to draw attention to the issue, he has certainly achieved that.

The story has been followed closely in Australia and South Africa, the partnering countries to New Zealand in Super Rugby, but the issue has gone wider than that.

The Irish Times noted Williams' stance in their latest rugby wrap and drew an analogy with boxing legend Muhammad Ali in a piece headlined: SBW – Islam versus Banking.