Adele's new hit song 'Hello' has become much more than just a comforting break-up anthem for women wounded by past relationships.
According to a new study, the track has inspired 64 per cent of women to contact their exes in an attempt to make amends and get back together.
The song's haunting music video, which broke Taylor Swift's previous Vevo viewing record by receiving 27.7 million views in 24 hours, sees the 27-year-old singer staring sadly out a window and checking her flip phone, while having flashbacks of her smiling ex during their relationship.
But Adele's latest tune, which opens with the lyrics: 'Hello, it's me, I was wondering if after all these years you'd like to meet, To go over everything,' isn't having the same effect on men.
The study shows that only 17 per cent of men surveyed felt compelled to reach out to their exes after listening to 'Hello'.
The results were compiled by the dating website WhatsYourPrice.com, which polled 41,000 single men and women.
According to the same study, women are more open to discussing what went wrong in their relationships, while the majority of men prefer to simply move on with their lives
Brandon Wade, the founder and CEO of the website, through which members use cash incentives to find love, says: 'Women are known to base things on feelings and emotion, and the instant gratification of texting an ex may seem fulfilling in the moment.'
He adds: 'While men may be inspired by Adele’s song, they may not want to reopen old wounds by contacting an ex-girlfriend.'
Adele's powerful, sepia-toned video currently has nearly 335 million views on YouTube and almost 300,000 comments.
It beat out Taylor Swift's 'Bad Blood' video for most views in a 24-hour period, and is well on its way to breaking more records.
Like the women polled in the study, many commenters said the song made them feel wistful about past relationships.
One man joked: 'Her music makes you miss the person you made eye contact with at the grocery store five years ago.'
While there's been much speculation as to the ex Adele is addressing in the song, the very private singer has not given any evidence to identify the past lover.
Recently, a woman pranked her ex-boyfriend by texting him the lyrics from 'Hello', making him think that she wanted to get back together.