Kanye West has pleased a crowd of about 20,000 at Madison Square Garden and thousands more at movie theatres around the globe when he debuted his new album, The Life of Pablo, and unveiled the third season of his Yeezy shoe and clothing line.
It was an emotional moment for West and his family as his brother-in-law, Lamar Odom, strode to a seat. It was the first time Odom had attended a public event since he was hospitalised in critical condition in Las Vegas in October 2015 after he was found unconscious at a Nevada brothel with cocaine in his system.
As West walked Odom to his seat with the Kardashian and Jenner families, the crowd cheered and shouted Odom's name.
West took to a bank of sound boards to present the album as his models stood still on a tall platform, surrounded by others just below wearing athletic-inspired looks, patterned sweaters and other designs that appeared more refined than his previous season.
North, West's two-year-old daughter with Kim Kardashian, danced along to the music.
In a show lasting more than an hour, West thanked everyone from his late mother to Anna Wintour as he cranked the volume up to the delight of the crowd.
Wintour was there along with others in fashion, music and entertainment, including Jennifer Hudson, Karlie Kloss, Gigi Hadid, Rosie O'Donnell and Melanie Griffith.