Move over Olympics, this celebrity split is now what everyone in China's talking about.
A Chinese actor's divorce from his wife, over her alleged extramarital affair, has social media buzzing, with posts about the subject gaining over five billion views.
Wang Baoqiang announced online on Sunday that he was divorcing his wife, Ma Rong, and sacking his agent, Song Zhe.
He alleged that his marriage broke down after his wife had an affair with his agent, and that she had also transferred the couple's joint assets.
Ma has hit back at Wang, accusing him of abandoning their family.
The topic has sparked a debate about relationships and divorce, and it seems Wang's predicament has struck a chord with many - which could explain the number of views, which are high even by Chinese standards.
How many people are talking about it?
The divorce quickly became a top trending topic in China. According to microblog Sina Weibo, posts with the hashtag #WangBaoQiangDivorce have been viewed over five billion times.
To put things into context, China's population is slightly over one billion.
Of course, many users will have clicked on the hashtag more than once, which accounts for some of the numbers - but, even taking this into account, few topics have created such a stir on Chinese social media.
Wang wrote on his weibo account: "Due to Ma Rong's improper extramarital sexual relations with my agent Song Zhe, which has severely hurt my marriage and destroyed my family, I have solemnly decided to dissolve my marriage with Ma Rong and release Song Zhe from his position."
Ma released a post shortly after, implying it was Wang who had abandoned their family.
She also threatened to sue Wang for damaging her reputation, insisting that he delete his post.
Wang has sought custody of their two children, and child support payments from his wife until they are 18, according to Chinese reports.
What exactly are they saying?
Chinese netizens seem to have rallied around Wang, with topics like #WangDontCry #WangWeSupportYou, quickly trending after news of the divorce spread.
Statistics by Weibo showed that 47% of netizens' posts condemned Ma for her affair, saying it had shattered her family. Some have even published her home address online.
"Wang is a hardworking man from a rural area. She cheated an honest man. I hate these kinds of people," said one commenter on weibo.