Crowds will fill 23,600 seats at FMG Stadium Waikato from February 3-4 for the New Zealand leg of the HSBC World Rugby Sevens Series.
The Waikato city is set to host the tournament for the first time after it moved from Wellington due to low ticket sales.
New Zealand Sevens general manager Steve Dunbar said Sevens is the hottest ticket for summer in Hamilton.
"It's no secret the tournament struggled over the last couple of years, but the move to Hamilton has clearly revitalised what remains a premier global Sevens event, and we can't wait for kick-off in 100 days time."
There will also be a family area and a R18 party area, fenced off for ticketers to enjoy during the two-day competition. As well as an opportunity to watch players prepare for their games in the "warm-up zone".
Managing director of 37 South events and event organiser, Dallas Fisher, said he was proud of Hamilton for backing it and for the rest of New Zealand for jumping behind it.
More than 40 per cent of ticket sales have been from outside of Hamilton, meaning the city will benefit with an influx of visitors over the weekend.
Fisher said they were confident when Hamilton got the event that they would do a good job.
He added the local economy - tourism, accommodation, retail, hospitality and transport services will set to benefit.
"Right now our focus is on delivering and putting on the most fun people have ever had. There's lots of stuff happening, so we're getting down to the detail and planning," he said.
"It is a huge operation and we should be proud it is happening in our city alongside the huge economic windfall it promises to bring."
Former NZ Sevens player and All Black Eric Rush said it was time for a change in scenery for the New Zealand leg of the tournament.
He has tickets to tournament and said it's great Hamilton is close to Auckland, so he can drive down.
"Wellington was awesome back in the day when I played. Tickets sold out in five, ten, minutes and it was brilliant.
"But it needed a change, to get that vibe back, it was time. We needed to put our best foot forward and Hamilton has clearly accepted that already."
He believes the players will love the new location and atmosphere.
"As long as that stadium's full, they're [players] going to love it. As a player, you want to play in front of a big crowd," he said.
"We're one of the top rugby countries in the world and Waikato is a known rugby region. We need to have a good tournament."
Photo by: STUFF (Caption: Tickets are sold out for the first-time event in Hamilton, with Waikato Stadium's 23,600 seats to be full for the two-day tournament)