Their answer: a festival that showcased two of the key themes of country life. Country music and utes.
The ute, a passenger car with a cargo tray (or pick-up truck), was first manufactured in Australia in 1932 after a farmer wrote a letter to the head of Ford asking him to build a two-in-one vehicle so "I can go in to church on Sunday and carry pigs to market on Monday".
Held over the October Labour Day Long Weekend, the Deni Ute Muster now attracts 20,000 people annually to a paddock outside Deniliquin.
