Disney plus

Disney Plus racks up 50m subscribers in five months

When Disney Plus last announced viewing figures in February it had reached 26.5 million subscribers.

Since then, this has almost doubled as more people are online and stuck at home due to virus clampdowns.

Disney Plus, which rivals Netflix and Amazon Prime, rolled out to the UK and other parts of Europe last month.

All three streaming platforms are enjoying a huge boost in viewing figures as cinemas remain closed and people are forced to stay indoors.

Disney's streaming service to launch on November 12 in US

The service, called Disney Plus, will cost $US6.99 ($NZ10.40) per month. That is cheaper than rival Netflix, which charges $US13 per month for its most popular streaming plan, but the Disney service will have a narrower focus on family-friendly shows and movies.

Disney revealed details about the service at an investor event on Thursday (Friday NZ time) in Burbank, California.

The streaming service is expected to take on rivals Netflix, HBO Go and Showtime Anytime. Disney also owns a controlling stake in streaming service Hulu.