. The response has been overwhelmingly good.
Using your own local market for product development is important to see how people respond to the product” says Nishi’s Marketing Expert Joanna Bourke, Executive Creative Director of CocoNew The Agency.
“It’s been easy to sell the frozen taro to hotels and restaurants who say the product is easy and convenient to use,” Miss Bourke says .
Nishi wanted to get its products out there and started producing for the local market, promoting it via social media she says.