Pacific Trade Invest (PTI) Australia

Transforming digital design in the Pacific

The PTI Australia X Canva collaboration is the first of its kind in the Pacific, connecting the simplicity of Canva's design platform to businesses across the Pacific region through PTI Australia’s network.

Cath Cooksley-Little, PTI Australia’s General Manager of Marketing, Communications & Tourism said the collaboration matches capacity building with ongoing access to world class tools.

Applications open for e-Business scholarship

As the region navigates a new ‘COVID normal’ world, PTI Australia identified a digital capability gap within Pacific businesses and has designed a six-week practical professional development program.

The program builds on the successful one-day PTI Australia Social Media Masterclass. The six-week program will deepen the knowledge and extend the practical skills of participants, enabling them to effectively use social media to grow their business.

Pacific tourism workshop concludes

PTI Australia partnered with leading digital tourism experts to run an Advanced Digital Tourism Series as a follow up to the success of their Introductory Digital Tourism initiative. The series was welcomed by tourism operators in Papua New Guinea (PNG) and the Pacific looking to build capacity in the wake of COVID-19 and to enhance their digital presence as the world starts to plan post-pandemic holidays.

Advanced online workshop for tourism operators

While the advanced workshops follow the success of the Introductory Digital Tourism initiative, they remain free of charge and are available to anyone in the tourism sector across the Pacific region.

PTI Australia is working to increase the digital capacity of the Pacific tourism operators with the aim of driving local economic development across the sector, especially in the wake of COVID-19 and to ensure operators are in the best position when international borders reopen.

Uncertainty the key challenge facing Pacific businesses

The results have been published in the fourth  PTI Pacific Business Monitor Report.  The PTI Pacific Business Monitor is a regular survey that tracks the sentiment of businesses from across the Pacific region.