Pepsi advertisement

Pepsi pulls controversial Kendall Jenner ad

The soda company made the announcement Wednesday after the ad triggered an immediate online backlash for using protest imagery to market the soft drink.

"Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize," the company said in a statement. "We did not intend to make light of any serious issue. We are removing the content and halting any further rollout."