The election comes a year earlier than scheduled after the King dissolved parliament around concerns about the conduct of the government.
Siale 'Ilolahia said this may have led to a voting public becoming more engaged than in the past.
She also said candidates were taking airwaves, to the streets in floats, and pushing their messages more than ever before.
Ms 'Ilolahia said people were starting to think more about the consequence of their votes.
