Qandeel Baloch

It's the one Qandeel Baloch rented for her parents. And this is where she died.

Inside, the walls are faded, the furniture is scarce. An old, disabled man is sobbing uncontrollably.

Qandeel's father Muhammad Azeem is grieving the death of his favourite daughter, allegedly at the hands of his own son, in the name of honour.

His wife sits on a day bed nearby. One moment she seems to sleeps as if to forget, the next she stares into space.

The 25 year-old Qandeel was strangled Friday at her family home in the city of Multan in the Pakistani province of Punjab. After going on the run, her brother was later arrested. In his confession video, he expresses no regret.

"I am proud of what I did. I drugged her first, then I killed her," Waseem Baloch says. "She was bringing dishonor to our family." 

Qandeel rose to fame due to the sassy, and increasingly political, videos she posted on Facebook.

Ms Baloch, a controversial figure known for her outspoken posts and suggestive photos and videos, posted selfies with Mufti Abdul Qavi last month.

He was suspended from two important councils as a result.

Ms Baloch, 26, was strangled by her brother Waseem early on Saturday in their hometown of Multan.

He admitted the apparent "honour killing", saying it was justified.

The cleric has denied any role in the murder but says he will appear for questioning if summoned by police.

 "Qandeel Baloch is an inspiration to those ladies who are treated badly and dominated by society. I will keep on achieving and I know you will keep on hating. Damn, but who cares."

It was for such provocative views that Ms Baloch was loved, derided and mocked.

She instigated a debate in Pakistan on whether choosing to defy family and societal norms symbolised women's empowerment or was cheap narcissism.

In death, too, what police suspect is an honour killing carried out by her brother reflects a deeply divided country.

"The police arrested Muhammad Wasim, brother of Qandeel Baloch, for killing his sister late on Saturday," Multan City police chief Azhar Akram said.

"Wasim confessed to his crime, saying he killed his sister for honour after her recent objectionable videos, mostly posted on Facebook."

Wasim told police he drugged his sister and then strangled her, police said.

Baloch rose to fame for her provocative Facebook posts that saw her praised by some for breaking social taboos but condemned by conservatives.

"Qandeel Baloch has been killed, she was strangled to death by her brother, apparently it was an incident of honour killing," Sultan Azam, a senior police officer in Multan, told AFP.

Baloch, believed to be in her twenties, had travelled with her family from the city of Karachi to Muzzafarabad village in central Punjab province for the recent Eid holiday.

Police were informed by her family that the killing took place on Friday night.