Facebook has launched a new feature allowing Instagram users to flag posts they think contain fake news to its fact-checking partners for verification.
But questions remain as to whether it goes far enough to counter the amount of disinformation on the image-sharing platform.
The move is part of a wider raft of measures the social media giant has taken to tackle the problem of fake news on social media.
Facebook announced in May that it would start reducing the reach of false content on Instagram and gradually extend its fact-checking partnership to include the image-sharing platform. It also said it would start blocking hashtags and posts that spread anti-vaccine misinformation. Most recently, it tightened its political advertising rules ahead of next year's US presidential election.
Launched in December 2016 following the controversy surrounding the impact of Russian meddling and online fake news in the US presidential election, Facebook's partnership now involves more than 50 independent fact-checkers in over 30 countries.