Netflix counts a view as anyone who's watched two minutes of an episode.
Netflix's vice president for content in Korea, South East Asia, Australia and New Zealand says the show's success is "beyond our wildest dreams".
Minyoung Kim told CNN: "When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world.
"Today, Squid Game has broken through beyond our wildest dreams."