Digicel Tonga, the country’s leading telecommunications and entertainment services provider, launched its newly revamped ‘Palani Ta Vale’ with a Win a Trip Campaign on 21st March, 2019.
Palani Ta Vale, the name given to one of Digicel’s acquired prepaid bundles gives customers access to customized offers based on their individual spend. These bundles are known to be; affordable, convenient and value for money.
In driving awareness of Palani Ta Vale, Digicel offered customers an incentive by giving them the chance to win a trip to Auckland, New Zealand for two adults, NZD$1,000 spending money and two platinum tickets to watch the Mate Ma’a Tonga and New Zealand Kiwis rugby league test match.
Ragigia Dawai, Digicel Tonga Marketing Manager said; “This is a fantastic way to reward our customers with a prize that all Tongans would want. Having experienced the Rugby League sensation in Tonga, we know that every customer will be wishing for the chance to watch the game Live in Auckland. The more our customers opted-in to use and experience our LTE 4G+ data network, the more entries they got and the better their chances of winning the ultimate prize.”
The promotion was successful and ended on Friday, 31st May 2019.