Kitkat

How Japan went crazy for KitKats

After snipping the end of the bag, he squeezes the delicious pink paste into a tray of oblong, white plastic molds.

Surprisingly, Takagi isn't creating an elaborate confection for customers to his fashionable Tokyo cafe; this is something far more modest.

It's a KitKat.

Most of the world knows the KitKat as an ordinary coffee break snack made from wafers and milk chocolate.

In Japan, it's in a completely different league.