YouTube Red steps up its bid to be the new Netflix

The company's executives have been meeting with Hollywood studios and production companies in the hope of strengthening its new ad-free subscription video streaming service Red with new titles, The Wall Street Journal reports.

Although negotiations are thought to be in early stages, the company is said to be focusing on new material, as opposed to older titles.

It was previously announced that YouTube Original Series and Movies will be available next year through YouTube Red and will include work from the likes of PewDiePie and The Fine Brothers.