The rising popularity of ad-blockers poses a threat to online businesses that rely on advertising revenue.
The social network told users it understood how annoying ads could be.
It promised to better offer tools for controlling what material does make it through to users' newsfeeds.
"As we offer people more powerful controls, we'll also begin showing ads on Facebook desktop for people who currently use ad blocking software," said Facebook's advertising vice-president Andrew Bosworth in a blog post.
