The ‘Get Gifted’ campaign is aimed to uplift the Christmas spirit amongst households, the local community and to remind customers that this Christmas we know what you want.
Ben Kealy, the new Digicel Tonga CEO said that: “The Christmas campaign’s key focus is on both the universal awkwardness of receiving a bad Christmas gift and the pure joy of getting the perfect gift … In other words a Digicel Gift.”
He went onto say that: “Our marketing communication demonstrates this and features consumers making humorously “bad gift faces” and “good gift faces”.
